Vilar Corporate Identity

Graphics, Illustration and Visual Communication Design Vilar Corporate Identity by Pablo Prada Vilar was created by Pablo Prada Granada for Hotel Vilar America. Vilar is a modern take, on an established and traditional family business brand. The delivered design, is a crisp, clean graphic logo, with concentric graduating green shapes, that optically loop, referencing a Mobius strip that shows change, evolution, at the same time rescuing those elements that work. Vilar is the combination of elements; the previous concept of a hand-shake, but now it includes pre-columbian graphic elements. The union of the past, with the future, for an organization going forward.