Graphics, Illustration and Visual Communication Design Ichifuku Logomark by Hino Naoya This is visual identity and branding for Ichifuku, multiple business company in Japan. The client's business include various industries, so that the mark is made with a part of Kanji "Fuku". An ellipse overlaps and turns round like their business does. A part of company name, "Fuku" which means "happy" in Japanese represents company's philosophy so that we use it for main element of the logo design. The vivid yellow comes from the color of luck.