Graphics, Illustration and Visual Communication Design Colons Brand Identity by Byoengchan Oh COLONS is a eyewear brand. COLONS has been inspired by the moments that time and space make. Their purpose is to present people the moments COLONS has found. The brand naming stems from the colon(:), the symbol logo stems from shape of hour and minute hand. COLONS' fonts and patterns are visualized using twelve angles of the clock index. These indexes are used for express a 'time lock' on the front of eyewears. The 'time lock' refers to a specific time, which is the name of the eyewears like 07:25. 'Time lock' is an important element for expressing COLONS brand identity.