Superb Plus Corporate Identity

Xiuzhi Zhang

Graphics, Illustration and Visual Communication Design Superb Plus Corporate Identity by Xiuzhi Zhang The design was inspired by the Pop Art, Street Culture and the stylish athletes, the slogan was created as "Energy Nut, awaken your energy for sports." With contrast colors, image of moving nuts and energetic figure, the design shows the unique sports feature of our product and brand. The 30 degree angel design of our logotype shows the aesthetic feel of the sports without any compromise of readability. The "+" symbol is also an important element in the logo design, which is applied in both brand packaging and posters for promoting the concept "Add more energy to people who are exercising".


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