Graphics, Illustration and Visual Communication Design 1869 Principe Real Branding by João Loureiro 1869 Principe Real is a Bed and Breakfast located in the trendiest place in Lisbon - Principe Real. Madonna just bought a house in this neighbourhood. This B&B is located in an 1869 old palace, keeping the old charm mixed with contemporary interiors, giving it a luxurious look and feel. This branding was required to incorporate these values into its logo and brand applications to reflect the philosophy of this unique accommodation. It results in a logo that blends a classic font, reminding the old door numbers, with modern typography and a detail of a stylized bed icon in the L of Real.