Graphics, Illustration and Visual Communication Design Art of Vandalism Exhibition Branding by Davide Cocchis The logo intent is to synthesize a provocative question: when is "street art" art? When is it vandalism? Who decides that? This logo contrasts with diametrically opposed styles: the linear font reminiscent of the cleanliness and legality of art galleries against the pure and iconic "tag" style of the street, the scapegoat of those who consider street art as vandalism. The red spray touch was used to reinforce the message and to add a strong "bloody" color note to the brand.