Umano Brand Identity
Ruis Vargas
Desain Grafis, Ilustrasi, na Komunikasi Visual Umano Brand Identity ᨑᨗ Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars.
ᨄᨈᨑᨗᨆ A' Design Award
Umano Brand Identity ᨕᨔᨛᨒᨙᨊ Ruis Vargas ᨕᨗᨊᨑᨗᨈᨘ ᨄᨈᨑᨗᨆ ᨆᨗᨊᨔ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ ᨄᨄᨀᨒᨛᨅᨗ A' Penghargaan Desain Grafis, Ilustrasi, na Komunikasi Visual. Umano Brand Identity ᨆᨈᨑᨗᨆ A' Design Award ᨑᨗ ᨈᨕᨘ 2021 ᨊᨛᨊᨗᨕ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Graphic Design Award Winners ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨆᨗᨊᨔ ᨆᨒᨛᨅᨗ. ᨕᨗᨈᨕᨗ ᨄᨄᨗᨔᨛ ᨄᨑᨚᨐᨙ, ᨔᨄᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Ruis Vargas ᨊᨛᨊᨗᨕ ᨕᨗᨔᨛᨂᨗ ᨄᨘᨊᨊ ᨔᨅ ᨉᨙᨔᨕᨗ Umano Brand Identity ᨆᨒᨗᨂᨙ ᨑᨗ ᨕᨔᨛᨒᨙ ᨔᨕᨗᨂᨊ.
ᨄᨄᨗᨔᨛᨊ Umano
Desain Grafis, Ilustrasi, na Komunikasi Visual Umano Brand Identity ᨑᨗ Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars. Umano ᨆᨈᨑᨗᨆ A' Design Award ᨑᨗ ᨈᨗᨀᨛ ᨅᨛᨔᨗ, ᨄᨄᨀᨒᨛᨅᨗ ᨆᨑᨛᨁ ᨑᨗ A' Design Award & Competition. ᨉᨙᨔᨕᨗ ᨈᨗᨀᨛ ᨅᨛᨔᨗ ᨆᨄᨀᨗᨈ ᨕᨗᨉᨙ ᨆᨈᨛᨁᨘ ᨊᨛᨊᨗᨕ ᨉᨙᨔᨕᨗ ᨄᨑᨚᨄᨙᨔᨗᨕᨚᨊ, ᨑᨗᨄᨗᨒᨗ ᨑᨗ ᨍᨘᨑᨗ ᨆᨒᨚᨄᨚ ᨕᨘᨈᨘ ᨑᨗᨄᨈᨙᨑᨗ ᨔᨗᨅᨓ ᨕᨔᨛᨒᨙ ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨑᨗᨆᨘᨊᨑᨗᨕ ᨄᨛᨑᨗᨀᨗᨔ ᨕᨀᨉᨙᨆᨗ ᨆᨒᨛᨇᨘ, ᨆᨊᨘᨑᨘ ᨕᨙᨈᨗᨀ, ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨊᨛᨊᨗᨕ ᨈᨛᨊᨑᨗ ᨄᨅᨙᨉ-ᨅᨙᨉ. ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔᨕᨙ, ᨕᨔᨛᨒᨙ ᨆᨔᨘᨕᨙ ᨑᨗᨄᨗᨒᨗ ᨒᨒᨚ ᨑᨗ ᨄᨛᨑᨗᨀᨗᨔ ᨑᨗ ᨔᨙᨕᨙᨒᨙᨆᨘ ᨈᨛᨊᨑᨗ ᨕᨗᨔᨛᨂᨗ ᨕᨔᨛᨊ ᨄᨛᨅᨘᨕᨙ, ᨆᨊᨘᨑᨘ ᨄᨈᨚᨀ ᨄᨛᨊᨗᨒᨕᨗᨕ ᨄᨘᨑ ᨑᨗᨈᨛᨈᨛᨀᨙ ᨊᨛᨊᨗᨕ ᨑᨗᨄᨕᨗᨔᨛ ᨑᨗ ᨈᨕᨘ ᨆᨙᨁᨕᨙ.
ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Ruis Vargas
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ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ
ᨄᨘᨑᨀᨗ ᨆᨄᨛᨅᨘ ᨕᨔᨛᨒᨙ ᨆᨅᨙᨉ ᨑᨗ ᨅᨗᨕᨔ?
ᨄᨕᨗᨈᨂᨗ ᨕᨔᨛᨒᨙᨈ ᨑᨗ ᨒᨗᨊᨚᨕᨙ. ᨕᨍᨘᨀᨂᨗ ᨉᨙᨔᨕᨗᨈ ᨊᨔᨅ ᨑᨗᨈᨗᨆᨅ ᨕᨘᨈᨘ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Graphic Design Award Winners.
ᨄᨕᨗᨈᨂᨗ ᨕᨔᨛᨒᨙᨈ