Bank of England Visual Identity
Matteo Ruisi
Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Bank of England Visual Identity sɣur Matteo Ruisi Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.
Afeṣṣel i yewwin A' Design Award n lfeṭṭa
Afeṣṣel Bank of England Visual Identity sɣur Matteo Ruisi d abrid ɣer rbbeḥ yettwaqadren deg Arraz A' n Ufeṣṣel n Unuɣ, Tugna d Teywalt Tamulant. Afeṣṣel Bank of England Visual Identity yewwi arraz A' Design Award n lfeṭṭa deg useggas 2022, u yettwasken-d ɣef usmel Graphic Design Award Winners gar yifeṣṣilen-nniḍen yufraren. Walit talqayt n usenfar, afet-d leqdicat-nniḍen sɣur Matteo Ruisi, u walit ayɣer afeṣṣel Bank of England Visual Identity yemgarad ɣef yifeṣṣilen i t-ittnaharen.
Ɣef ufeṣṣel Bank of England
Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Bank of England Visual Identity sɣur Matteo Ruisi Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets. Afeṣṣel Bank of England yewwi arraz A' Design Award n lfeṭṭa, aswir ufrin n uselmed n wazal deg A' Design Award & Competition. Ifeṣṣilen i yewwin arraz A' Design Award n lfeṭṭa sdukkulen tirebba n usnulfu d ufeṣṣel amahilan. Tefren-iten-d tesqamut tameqqrant n yimsekyaden d leqdicat yufraren deg taggayin-nsen, seld askazal asdawan aɣezfan, yesɛan leqder i laṣel n uxeddim, ibedden ɣef wazal n leqdic, ilelli, ideg isenfaren i arraz ttwafranen s tefrant s ttawil n usenqed udriɣ sɣur imtawa, war ma yella usenqad yeẓra isem n umeskar, s yisefran n uskazal yellan yakan, i izemren ad yeẓr yal yiwen.
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Tiferni n ufeṣṣel n wass
Amfeṣṣel n wass Yal ass, A' Design Award yesskan-d amfeṣṣel yesɛan tawtilt tameqqrant, i d-yesnulfuyen ifeṣṣilen, ifarisen, isenfaren d tsegda tineṣliyin d timaynutin, d Amfeṣṣel n wass. Ass-a, nefṛeḥ ad awen-d-nessisen yiwen seg yimfeṣṣilen yufraren n umaḍal, i ibeddlen s yifeṣṣilen-nsen amek nettidir amaḍal.
Adiwenni n ufeṣṣel n wass Ɣret idiwenniyen d yimeslayen ineggura ɣef ufeṣṣel, asnulfu, tatiknulujit d umaynut, gar yineɣmasen n ufeṣṣel d yimfeṣṣilen, isegdayen d yimsefraken n tecraḍ yettwassnen deg umaḍal. Issinet amek imfeṣṣilen d tecraḍ i yewwin A' Design Award ssiwiḍen ɣer tiferni tufrint n ufeṣṣel.
Tarbaɛt n ufeṣṣel n wass Yal ass, A' Design Award yesskan-d tarbaɛt n ufeṣṣel tufrint, i yewwin arrazen, yettsnulfuyen, d Tarbaɛt n ufeṣṣel n wass. Sniremt isenfaren ineṣliyen iččuren d asnulfu deg tsegda, ufeṣṣel yelhan, lbaḍna, ufeṣṣel udlif d tesnarrayt n ufeṣṣel, sɣur tirbaɛin n ufeṣṣel yufraren deg umaḍal meṛṛa.
Asalas n ufeṣṣel n wass Asalas n ufeṣṣel n wass, i yefren A' Design Award & Competition, yesskan-d imfeṣṣilen yuɣalen d isulas, i yerran amaḍal-nneɣ d amkan yelhan s yifarisen d yisenfaren-nsen yufraren, i inefɛen timetti u yessnernayen-tt. Sniremt ikaramen n leqdicat n yimfeṣṣilen n uswir agreɣlan, n yisegdayen yettwassnen d yimsnulfuyen.
Amfeṣṣel yettwafernen n wass Yal ass, A' Design Award & Competition yesskan-d amfeṣṣel ufrin s tidet, asegday yettwassnen, amezwaru deg usnulfu neɣ amsnulfu, i yettwafernen leqdic-is ilmend n wazal-is d amedya ufrin n ufeṣṣel yelhan, d Amfeṣṣel yettwafernen n wass. Sniremt ikaramen n leqdicat n ufeṣṣel i yewwin arrazen.
Tikti n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesskan-d tikti n ufeṣṣel tamaynut s waṭas neɣ tamiḍrant n usnulfu, i d-yessbanayen axemmem aneṣli d tifratin i izemren ad ttwasqedcent, d Tikti n ufeṣṣel n wass. Sniremt timiḍranin tifrinin i yewwin arrazen, tarrayin n usnulfu d tmuɣliwin yettawin-d asiweḥ, seg umaḍal meṛṛa.
Ticreḍt n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesskan-d ticreḍt tufrint i yerran afeṣṣel d ul n leqdic-is, d Ticreḍt n ufeṣṣel n wass, s usnirem n tmagit, n tmuɣli n usnulfu, n yifarisen d yisenfaren n tkebbanin d tuddsiwin yettsnulfuyen. Afet-d ticraḍ i yewwin arrazen d yifeṣṣilen-nsent imeqqranen.
Tameɣrut n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesnirem tameɣrut taneṣlit n ufeṣṣel, d Tameɣrut n ufeṣṣel n wass, s uskan n yiɣunab i d-yettbanen, n ccbaḥa yettbeddilen d tnila timaynutin n usnulfu deg tsegda, lbaḍna, taẓuri, udlif, ifarisen d taɣulin-nniḍen. Afet-d ass-a timeɣriwin tineggura n ufeṣṣel.
Ɣur-wen afeṣṣel i yewwin arraz?
Ad aɣ-yeɛǧeb ad d-nessken leqdic-nnwen ɣef usmel Graphic Design Award Winners.
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