Pure Green Visual Identity
Xinqi Liu
Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Pure Green Visual Identity ndi Xinqi Liu Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers.
Yopambana mphoto ya A' Design Award
Ntchito yotchedwa Pure Green Visual Identity, yopangidwa ndi Xinqi Liu, ndi yopambana yolemekezeka kwambiri pa mphoto ya Mphotho ya A' ya Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi. Ntchito yotchedwa Pure Green Visual Identity inalandira A' Design Award mu 2020 ndipo ikuonetsedwa pa Graphic Design Award Winners pakati pa mapangidwe ena apamwamba. Onani zambiri za pulojekitiyi, pezani ntchito zina zopangidwa ndi Xinqi Liu ndipo muone chifukwa chake kapangidwe ka ntchito yotchedwa Pure Green Visual Identity kamaonekera pakati pa opikisana nawo.
Za ntchito yotchedwa Pure Green
Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Pure Green Visual Identity ndi Xinqi Liu Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers. Ntchito yotchedwa Pure Green inalandira A' Design Award pa mlingo wa Chitsulo, mphoto yolemekezeka pa A' Design Award & Competition. Mapangidwe a mlingo wa Chitsulo amaonetsa malingaliro okhazikika ndi kapangidwe kaukatswiri, ndipo amasankhidwa ndi gulu lalikulu la oweruza kuti afalitsidwe pakati pa ntchito zopambana mphoto, pambuyo pa kuunika kwa akatswiri komwe kumachitika mwachilungamo, mosakondera aliyense, potengera luso la ntchito komanso popanda tsankho, pamene mapangidwe osankhidwa kuti apikisane zimavoteredwa kudzera mu kuunika kwa akatswiri anzawo popanda kudziwa eni ntchito, motsatira miyezo yokhazikitsidwa kale ndi yopezeka kwa anthu onse.
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Kupambana pa Kapangidwe kwa Tsikuli
Wopanga wa Tsikuli Tsiku lililonse A' Design Award imaonetsa wopanga waluso kwambiri amene amapanga mapangidwe, zinthu, mapulojekiti ndi zomangamanga zoyambirira ndi zatsopano ngati Wopanga wa Tsikuli. Lero, ndife okondwa kukusonyezani mmodzi mwa opanga apamwamba kwambiri padziko lonse amene mapangidwe awo amasintha mmene timaonera ndi kukhalira m'dziko.
Kucheza za Kapangidwe kwa Tsikuli Werengani zokambirana zaposachedwa za kapangidwe, luso lopanga, ukadaulo ndi kuyambitsa zatsopano pakati pa atolankhani a kapangidwe ndi opanga, akatswiri a zomangamanga ndi oyang'anira maburandi otchuka padziko lonse. Dziwani mmene opanga ndi maburandi opambana A' Design Award amakwanitsira luso lapamwamba pa kapangidwe.
Gulu la Opanga la Tsikuli Tsiku lililonse A' Design Award imaonetsa gulu lapadera la opanga lopambana mphoto, la luso ndi malingaliro atsopano, ngati Gulu la Opanga la Tsikuli. Onani mapulojekiti oyambirira ndi aluso kwambiri a zomangamanga, kapangidwe kabwino, mafashoni, zithunzi ndi njira zokonzekera kapangidwe ochokera kwa magulu otsogola a opanga padziko lonse.
Kapangidwe ka Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa pulojekiti yapadera yosonyeza luso lapamwamba la kapangidwe ngati Kapangidwe ka Tsikuli. Lero, ndife okondwa kwambiri kuonetsa kapangidwe kapamwamba kopambana mphoto kamene kabwino kake kamabweretsa kusintha kothandiza.
Katswiri Wotchuka wa Kapangidwe wa Tsikuli Katswiri Wotchuka wa Kapangidwe wa Tsikuli, wosankhidwa ndi A' Design Award & Competition, amaunikira opanga odziwika kwambiri amene amapangitsa dziko lathu kukhala labwino ndi zinthu ndi mapulojekiti awo apamwamba othandiza anthu ndi kupititsa patsogolo moyo wawo. Onani magulu a ntchito za opanga apamwamba padziko lonse, akatswiri otchuka a zomangamanga ndi oyambitsa zatsopano.
Wopanga Wounikiridwa wa Tsikuli Tsiku lililonse A' Design Award & Competition imaunikira wopanga wapadera kwambiri, katswiri wotchuka wa zomangamanga, mtsogoleri wa zaluso kapena woyambitsa zatsopano ngati Wopanga Wounikiridwa wa Tsikuli. Ntchito zawo zimasankhidwa potengera luso lake ngati chitsanzo chapamwamba cha kapangidwe kabwino. Onani magulu a ntchito za kapangidwe zopambana mphoto.
Lingaliro la Kapangidwe la Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa lingaliro latsopano kwambiri la kapangidwe kapena maganizo aluso osonyeza kuganiza koyambirira ndi njira zothandiza zothetsera mavuto ngati Lingaliro la Kapangidwe la Tsikuli. Onani malingaliro odabwitsa opambana mphoto, njira zatsopano ndi masomphenya olimbikitsa ochokera padziko lonse.
Burandi ya Kapangidwe ya Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa burandi yolemekezeka yotsogozedwa ndi luso la kapangidwe ngati Burandi ya Kapangidwe ya Tsikuli. Imafufuza zomwe zimazindikiritsa burandiyo, masomphenya ake aluso, zinthu zake ndi mapulojekiti a makampani ndi mabungwe oyambitsa zatsopano. Dziwani maburandi opambana mphoto ndi mapangidwe awo apamwamba.
Njira Yatsopano ya Kapangidwe ya Tsikuli Tsiku lililonse A' Design Award & Competition imafufuza njira yoyambirira ya kapangidwe ngati Njira Yatsopano ya Kapangidwe ya Tsikuli. Imaonetsa masitayelo obwera, kusintha kwa maonekedwe okongola ndi njira zatsopano zaluso mu zomangamanga, mafashoni, zaluso, zithunzi, zinthu ndi zina. Dziwani njira zaposachedwa za kapangidwe lero.
Kodi muli ndi kapangidwe kopambana mphoto?
Tingasangalale kuonetsa ntchito yanu pa Graphic Design Award Winners.
Tumizani Ntchito