Benin Branding
Anja Zambelli Colak
Mamanu Ata Fa'atusa Benin Branding e Anja Zambelli Colak Benin is a brand identity created for a family-run coffee company with more than 30 years of experience. The identity supports the expansion of the coffee shop business into a franchise model. A smiling Cherub icon serves as the central symbol, referring to the Renaissance and to Italy, the homeland of premium coffee. Bright pink, blue, yellow and red tones and a texture of angelic clouds carry a cheerful mood. To-go cups and paper bags are printed on natural paper with CMYK offset, while metal tins preserve coffee quality.
Manumalo i le A' Design Award
O le Benin Branding na saunia e Anja Zambelli Colak o se galuega manumalo fa'aaloalogia o le Fa'ailoga A' mo le Mamanu o Ata Fa'atusa, Fa'atusaina ma Feso'ota'iga Va'aia. Na maua e le Benin Branding le A' Design Award i le 2021 ma ua fa'aalia i le Graphic Design Award Winners fa'atasi ma isi mamanu tulaga ese. Maimoa i auiliiliga o le poloketi, iloa isi galuega a Anja Zambelli Colak ma silasila pe aiseā e iloga ai i le tauvaga le mamanu Benin Branding.
E uiga i le Benin
Mamanu Ata Fa'atusa Benin Branding e Anja Zambelli Colak Benin is a brand identity created for a family-run coffee company with more than 30 years of experience. The identity supports the expansion of the coffee shop business into a franchise model. A smiling Cherub icon serves as the central symbol, referring to the Renaissance and to Italy, the homeland of premium coffee. Bright pink, blue, yellow and red tones and a texture of angelic clouds carry a cheerful mood. To-go cups and paper bags are printed on natural paper with CMYK offset, while metal tins preserve coffee quality. Ua maua e le Benin le A' Design Award i le tulaga U'amea, o se tulaga fa'aaloalogia o le A' Design Award & Competition. O mamanu i le tulaga U'amea e fa'aalia ai manatu mautu ma mamanu fa'apolofesa. E filifilia e se vaega tele o fa'amasino mo le lomia fa'atasi ma galuega manumalo i fa'ailoga, pe a mae'a se iloiloga fa'aa'oa'oga e tonu, amiotonu, fa'avae i le agava'a ma tuto'atasi. E palotaina mamanu ua fa'atū e ala i iloiloga a tagata tomai tutusa e lē fa'ailoaina ai igoa o ē e ana galuega, e tusa ma ta'iala o iloiloga ua uma ona fa'atulaga ma avanoa i tagata lautele.
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Mamanu Sili o le Aso
Tagata Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se tagata mamanu e matuā talenia i le fatuina o mamanu, oloa, poloketi ma galuega tusiata fale e ulua'i fatu ma fou ona manatu, e avea ma Tagata Mamanu o le Aso. I le asō, matou te fiafia e fa'ailoa atu se tasi o tagata mamanu silisili o le lalolagi, o ana mamanu e suia ai le auala tatou te ola ma iloa ai le lalolagi.
Fa'atalanoaga o Mamanu o le Aso Faitau fa'atalanoaga ma talanoaga aupito lata mai i mamanu, fatufatua'i, tekinolosi ma fa'afouga, i le va o tusitala o mamanu ma tagata mamanu, tusiata fale ma pule o fa'ailoga tau pisinisi ua ta'uta'ua i le lalolagi. Iloa le auala e ausia ai e tagata mamanu ma fa'ailoga tau pisinisi ua manumalo i le A' Design Award le silisili mata'ina o mamanu.
'Au Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se 'au iloga ua manumalo i fa'ailoga, e fatufatua'i ma fa'afouina manatu, e avea ma 'Au Mamanu o le Aso. Su'esu'e galuega e matuā tulaga ese ma fatufatua'i i tusiata fale, mamanu lelei, tifiga, mamanu fa'akalafi ma fuafuaga fa'ata'atia o mamanu, mai 'au mamanu ta'imua i le lalolagi atoa.
Mamanu o le Aso O aso ta'itasi e filifilia ai e le A' Design Award & Competition se poloketi fa'apitoa e fa'aalia ai le silisili o mamanu e avea ma Mamanu o le Aso. I le asō, matou te fiafia tele e fa'aalia se mamanu mata'ina ua manumalo i se fa'ailoga ma ua aumaia se suiga lelei e ala i lona mamanu silisili.
Matai iloga o Mamanu o le Aso E filifilia e le A' Design Award & Competition le Matai iloga o Mamanu o le Aso e fa'amatilatila ai tagata mamanu ua iloga lo latou sao i le fa'aleleia o lo tatou lalolagi e ala i oloa ma poloketi silisili e manuia ma aga'i ai i luma le sosaiete. Su'esu'e aoina o galuega a tagata mamanu o le vasega silisili o le lalolagi, tusiata fale ta'uta'ua ma tagata e fatuina mea fou.
Tagata Mamanu Fa'apitoa o le Aso O aso ta'itasi e fa'amatilatila ai e le A' Design Award & Competition se tagata mamanu tulaga ese, se tusiata fale ta'uta'ua, se ta'ita'i fatufatua'i po'o se tagata e fatuina mea fou, e avea ma Tagata Mamanu Fa'apitoa o le Aso. Ua filifilia galuega a lenei tagata e tusa ma le agava'a e fai ma fa'ata'ita'iga mata'ina o mamanu lelei. Su'esu'e aoina o mamanu manumalo i fa'ailoga.
Manatu o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se manatu mamanu e matuā fou po'o se manatu fa'avae fatufatua'i e fa'aalia ai mafaufauga ulua'i fatu ma fofo aogā, e avea ma Manatu o Mamanu o le Aso. Su'esu'e manatu fa'avae ofoofogia ua manumalo i fa'ailoga, auala fou ma va'aiga mamao fa'aosofia loto mai le lalolagi atoa.
Fa'ailoga Tau Pisinisi o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se fa'ailoga tau pisinisi iloga e fa'amuamua mamanu, e avea ma Fa'ailoga Tau Pisinisi o Mamanu o le Aso. E su'esu'e ai lona fa'asinomaga, va'aiga mamao fatufatua'i, oloa ma poloketi fa'alapotopotoga a pisinisi ma fa'alapotopotoga e fa'afouina manatu. Iloa fa'ailoga tau pisinisi manumalo i fa'ailoga ma a latou mamanu silisili.
Ta'iala Fou o Mamanu o le Aso O aso ta'itasi e su'esu'e ai e le A' Design Award & Competition se ta'iala fou ulua'i fatu i mamanu, e avea ma Ta'iala Fou o Mamanu o le Aso. E fa'aalia ai sitaili o lo'o tula'i mai, suiga i manatu o le matagofie ma auala fou o le fatufatua'i i tusiata fale, tifiga, faatufugaga, ata fa'akalafi, oloa ma isi lava matata. Iloa ta'iala aupito lata mai o mamanu i le asō.
E iai sau mamanu lelei?
Fa'aulu lau mamanu i le A' Design Awards, ia aofia i le Graphic Design Award Winners ma ia iloa ai oe i le lalolagi atoa.
Auina Mai Lau Mamanu