The Cairo Citadel Corporate Identity
Rana Galal
Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono The Cairo Citadel Corporate Identity ka Rana Galal The Cairo Citadel is a corporate identity created for a historic site in Egypt. The identity is built on the theme of contrast, reflected in the slogan City of Contrast. Black and white are the primary colors, and a secondary color refers to a historic event that took place inside the citadel. The bilingual logo is set in a block form that can be split into two rectangles placed opposite each other, suggesting cultural change. Helvetica Neue was chosen as the main typeface for its simple geometric forms. A signage system was later developed with the same concept.
Mohloli oa A' Design Award
The Cairo Citadel Corporate Identity, moralo oa Rana Galal, ke mosebetsi o hapileng ka bokhabane khau ena: Moputso wa A' wa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono. Moralo oa The Cairo Citadel Corporate Identity o hapile A' Design Award ka 2021 'me o hlahisoa ho Graphic Design Award Winners har'a meralo e meng e tsotehang. Shebang morero ka botlalo, fumanang mesebetsi e meng ea Rana Galal 'me le bone hore na ke hobane'ng ha moralo oa The Cairo Citadel Corporate Identity o ipabola har'a e hlolisang.
Ka The Cairo Citadel
Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono The Cairo Citadel Corporate Identity ka Rana Galal The Cairo Citadel is a corporate identity created for a historic site in Egypt. The identity is built on the theme of contrast, reflected in the slogan City of Contrast. Black and white are the primary colors, and a secondary color refers to a historic event that took place inside the citadel. The bilingual logo is set in a block form that can be split into two rectangles placed opposite each other, suggesting cultural change. Helvetica Neue was chosen as the main typeface for its simple geometric forms. A signage system was later developed with the same concept. The Cairo Citadel ke moralo o hapileng A' Design Award boemong ba Tšepe, e leng kananelo e hlomphuoang ho A' Design Award & Competition. Meralo ea boemo ba Tšepe e bontša mehopolo e tiileng le moralo oa boemo ba litsebi, 'me e khethoa ke lekhotla le leholo la baahloli hore e phatlalatsoe har'a mesebetsi e hapileng likhau, ka mor'a tlhahlobo ea borutehi e hlokang leeme, e nang le toka, e ipapisitseng le boleng le e sa nkeng lehlakore, moo meralo e khethiloeng e khethoang ka likhetho ho tsamaisoa mokhoa oa tlhahlobo ea litsebi e patang boitsebiso, ho sebelisoa litekanyetso tsa tlhahlobo tse behiloeng esale pele le tse fumanehang phatlalatsa.
Tse ling mokhahlelong oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono
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Bokhabane ba Moralo ba Letsatsi
Moqapi oa Letsatsi Letsatsi le leng le le leng A' Design Award e hlahisa moqapi ea nang le talenta e kholo, ea qapang meralo, lihlahisoa, merero le meaho ea pele e tlisang mekhoa e mecha, e le Moqapi oa Letsatsi. Kajeno, re thabela ho le tsebisa e mong oa baqapi ba hloahloa ka ho fetisisa lefatšeng, eo meralo ea hae e fetolang tsela eo re phelang lefatšeng ka eona.
Puisano ea Boqapi ea Letsatsi Balang lipuisano tsa morao-rao ka moralo, boiqapelo, thekenoloji le mekhoa e mecha pakeng tsa baqolotsi ba litaba tsa moralo le baqapi, baqapi ba meaho le batsamaisi ba mats'oao ba tummeng lefatšeng. Ithuteng kamoo baqapi le mats'oao ba hapileng A' Design Award ba fihlelang bokhabane bo ikhethang ba moralo.
Sehlopha sa Boqapi sa Letsatsi Letsatsi le leng le le leng A' Design Award e hlahisa sehlopha se ikhethang sa boqapi se hapileng likhau, se tlisang mekhoa e mecha ebile se tletse boiqapelo, e le Sehlopha sa Boqapi sa Letsatsi. Hlahlobang merero e nang le boiqapelo bo ikhethang mafapheng a boqapi ba meaho, moralo o motle, feshene, moralo oa litšoantšo le leano la moralo, e entsoeng ke lihlopha tsa boqapi tse hloahloa lefatšeng lohle.
Mohale oa Boqapi oa Letsatsi E khethiloeng ke A' Design Award & Competition, karolo ea Mohale oa Boqapi oa Letsatsi e totobatsa baqapi ba tummeng ba ntlafatsang lefatše la rona ka lihlahisoa le merero ea boleng bo phahameng e thusang sechaba le ho se ntšetsa pele. Hlahlobang lipokello tsa mesebetsi ea baqapi ba boemo ba lefatše, baqapi ba meaho ba tummeng le batlisi ba mekhoa e mecha.
Moqapi ea Totobalitsoeng oa Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e totobatsa moqapi ea ikhethang ka 'nete, moqapi oa meaho ea tummeng, moetapele oa boqapi kapa motlisi oa mekhoa e mecha, eo mesebetsi ea hae e khethiloeng ho latela boleng e le mohlala o ikhethang oa moralo o motle, karolong ea Moqapi ea Totobalitsoeng oa Letsatsi. Hlahlobang lipokello tsa meralo e hapileng likhau.
Mohopolo oa Moralo oa Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahisa mohopolo oa moralo o tlisang mokhoa o mocha ka tsela e ikhethang kapa khopolo ea boqapi e bontšang monahano oa pele le litharollo tse sebetsang, e le Mohopolo oa Moralo oa Letsatsi. Hlahlobang likhopolo tse babatsehang tse hapileng likhau, mekhoa ea boiqapelo le lipono tse susumetsang ho tsoa lefatšeng lohle.
Lets'oao la Moralo la Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahisa lets'oao le ikhethang le etelletsang moralo pele e le Lets'oao la Moralo la Letsatsi, e hlahloba boitsebahatso, pono ea boqapi, lihlahisoa le merero ea likhoebo le mekhatlo e tlisang mekhoa e mecha. Fumanang mats'oao a hapileng likhau le meralo ea 'ona e meholo.
Tloaelo ea Moralo ea Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahloba tloaelo ea pele ea moralo e le Tloaelo ea Moralo ea Letsatsi, e hlahisa litaele tse hlahang, maikutlo a fetohang ka botle le litsela tse ncha tsa boqapi mafapheng a meaho, feshene, bonono, litšoantšo, lihlahisoa le a mang. Fumanang mekhoa ea morao-rao ea moralo kajeno.
Baqapi, baqapi ba meaho, mats'oao: mosebetsi oa lona o lokeloa ke ho hlahisoa ho Graphic Design Award Winners.
Romellang moralo oa lona o motle ka ho fetisisa kajeno 'me le be karolo ea mesebetsi e hapileng likhau e hlahisoang ho Graphic Design Award Winners.
Romellang Moralo