Dragon Alley Visual Identification Design

Dragon Alley Visual Identification Design 由 Liu Tian 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Dragon Alley Visual Identification Design 于 2021 荣获 A' Design Award 铜奖，与其他非凡设计一同在 Graphic Design Award Winners 展示。探索项目详情，发现 Liu Tian 的其他作品，了解 Dragon Alley Visual Identification Design 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Dragon Alley Visual Identification Design 由 Liu Tian Dragon Alley is a brand identity design created for a hot pot restaurant and an adjoining tea room. The identity is built on the idea of dualism drawn from Chinese mythology. The restaurant identity expresses release through a crack of thunder motif, an ink black background and vigorous letterforms. The tea room identity expresses restraint through a burst through clouds motif, a natural paper tone and gentler forms. Gradual gold accents link both identities. Applications include business cards, menus, posters, packaging and tableware. Dragon Alley 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。