Umano Brand Identity

Umano Brand Identity 由 Ruis Vargas 创作，是 A' 平面、插画与视觉传达设计奖 的备受赞誉的获奖作品。Umano Brand Identity 于 2021 荣获 A' Design Award，与其他出色设计一同在 Graphic Design Award Winners 展示。探索项目详情，发现 Ruis Vargas 的其他作品，了解 Umano Brand Identity 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Umano Brand Identity 由 Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars. Umano 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。