Beat Coffee Re-Brand

Beat Coffee Re-Brand 由 Paul Meeuwsen 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Beat Coffee Re-Brand 于 2021 荣获 A' Design Award 铜奖，与其他出色设计一同在 Graphic Design Award Winners 展示。探索项目详情，发现 Paul Meeuwsen 的其他作品，了解 Beat Coffee Re-Brand 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Beat Coffee Re-Brand 由 Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand. Beat Coffee 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。