Joy of Playing Brand Identity

Joy of Playing Brand Identity 由 Yana Okoliyska 创作，是 A' 平面、插画与视觉传达设计奖 的获奖作品。Joy of Playing Brand Identity 于 2022 荣获 A' Design Award 铜奖，与其他出色设计一同在 Graphic Design Award Winners 展示。探索项目详情，发现 Yana Okoliyska 的其他作品，了解 Joy of Playing Brand Identity 为何能在众多参赛设计中脱颖而出。

平面、插画与视觉传达设计 Joy of Playing Brand Identity 由 Yana Okoliyska Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints. Joy of Playing 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名项目进行投票。