Atb Brand Identity

Atb Brand Identity 由 Menghao Zeng 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Atb Brand Identity 于 2024 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Graphic Design Award Winners 展示。探索项目详情，发现 Menghao Zeng 的其他作品，了解 Atb Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Atb Brand Identity 由 Menghao Zeng Atb is a brand identity created for a manufacturer of screen protectors, tempered glass and protective cases. The central symbol is a minimal gorilla figure whose facial contours also form the letter T, a reference to technology. The gorilla shape suggests strength and safety, while space and futuristic elements express the technical character of the brand. The logo is built on simple geometric forms. Two gorilla figures can be combined, and their expressions can be varied, so the identity adapts to many media and sizes. Atb 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。