Base Visual Identity

Base Visual Identity 由 Lance Francisco 创作，是 A' 平面、插画与视觉传达设计奖 的获奖作品。Base Visual Identity 于 2025 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Graphic Design Award Winners 展示。深入了解项目细节，发现 Lance Francisco 的其他作品，了解 Base Visual Identity 为何能在众多参赛设计中脱颖而出。

平面、插画与视觉传达设计 Base Visual Identity 由 Lance Francisco Base is a visual identity for a brand of Chinese religious goods. The logo places the letter b within a woven structure inspired by Chinese knotting, an ancient folk art associated with unity and good fortune. Repeating woven patterns reflect the cyclical nature of belief. A palette of black, red and gold is calibrated for both print and digital use. The system includes a scalable logo, brand typography, custom patterns, packaging and website design. The aim is to keep tradition relevant for a new generation. Base 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名作品进行投票。