Lao Huotang Brand Identity

Lao Huotang Brand Identity 由 BI-CHENG ZHONG 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Lao Huotang Brand Identity 于 2026 荣获 A' Design Award 铜奖，与其他出色设计一同在 Graphic Design Award Winners 展示。深入了解项目细节，发现 BI-CHENG ZHONG 的其他作品，了解 Lao Huotang Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Lao Huotang Brand Identity 由 BI-CHENG ZHONG Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials. Lao Huotang 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的创新融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。