Beat Coffee Re-Brand
Paul Meeuwsen
Igrafikhi Beat Coffee Re-Brand — Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.
Umnqobi womklomelo A' Design Award Yethusi
Umklamo Beat Coffee Re-Brand, womklami Paul Meeuwsen, ungumnqobi ovelele womklomelo Umklomelo we-A' Wokudizayina Amagrafikhi, Imidwebo Nokuxhumana Ngokubuka. Umklamo Beat Coffee Re-Brand uthole umklomelo A' Design Award Yethusi ngonyaka 2021 futhi ukhonjiswa kuwebhusayithi Graphic Design Award Winners phakathi kweminye imiklamo evelele. Hlola imininingwane yephrojekthi, thola eminye imisebenzi yomklami Paul Meeuwsen futhi ubone ukuthi kungani umklamo Beat Coffee Re-Brand uvelela kwencintisana nawo.
Mayelana nomklamo Beat Coffee
Igrafikhi Beat Coffee Re-Brand — Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand. Umklamo Beat Coffee uthole umklomelo A' Design Award Yethusi, okuyizinga elihlonishwayo emncintiswaneni A' Design Award & Competition. Imisebenzi ethola umklomelo A' Design Award Yethusi ihlanganisa imibono emisha kanye nemiklamo okwenziwe ngobuchule, futhi ikhethwa yithimba elikhulu lamajaji njengemisebenzi efanelwe ukunakwa ezigabeni zayo, ngemva kokubuyekezwa kwezemfundo okunobulungisa, okwenziwa ngendlela efanele, okusekelwe ekufanelekeni futhi okuzimele, lapho kuvotelwa imiklamo ephakanyisiwe ngenqubo yokubuyekezwa ngontanga ngaphandle kokudalula ubunikazi, ngokwemibandela yokuhlola ebekwe kusengaphambili futhi etholakala emphakathini.
Okwengeziwe esigabeni Igrafikhi
Ukuklama Okuvelele Kosuku
Umklami Wosuku Nsuku zonke umklomelo A' Design Award wethula umklami onekhono elikhulu osungula imiklamo, imikhiqizo, amaphrojekthi nezakhiwo ezinemibono yokuqala nemisha njengoMklami Wosuku. Namuhla sijabule ukwethula omunye wabaklami abahamba phambili emhlabeni, omiklamo yakhe ilolonga indlela esiphila ngayo emhlabeni.
Ingxoxo Yokuklama Yosuku Funda izingxoxo zakamuva ngokuklama, ubuciko, ubuchwepheshe nokusungula phakathi kwezintatheli zokuklama nabaklami, abaklami bezakhiwo nabaphathi bemikhiqizo abadume emhlabeni. Funda ukuthi abaklami nemikhiqizo ewine umklomelo A' Design Award ikufeza kanjani ukuklama okuvelele.
Ithimba Lokuklama Losuku Nsuku zonke umklomelo A' Design Award wethula ithimba lokuklama elihlukile, eliklonyelisiwe, elisungulayo nelinobuciko njengeThimba Lokuklama Losuku. Hlola amaphrojekthi anobuciko obukhulu nemibono yokuqala emkhakheni wezakhiwo, ukuklama okuhle, imfashini, ukuklama ngemidwebo namasu okuklama, avela emathimbeni ahamba phambili emhlabeni.
Ingqalabutho Yokuklama Yosuku Isici esithi Ingqalabutho Yokuklama Yosuku, esikhethwa umncintiswano A' Design Award & Competition, siqhakambisa abaklami abayizingqalabutho abenza umhlaba ube indawo engcono ngemikhiqizo namaphrojekthi asezingeni eliphezulu azuzisa futhi athuthukise umphakathi. Hlola amaqoqo emisebenzi yabaklami abasezingeni lomhlaba, abaklami bezakhiwo abadumile nabasunguli.
Umklami Ogqanyisiwe Wosuku Nsuku zonke umncintiswano A' Design Award & Competition uqhakambisa umklami oyingqayizivele, umklami wezakhiwo odumile, umholi kwezobuciko noma umsunguli, omisebenzi yakhe ikhethwe ngokufaneleka njengesibonelo esivelele sokuklama okuhle, njengoMklami Ogqanyisiwe Wosuku. Hlola amaqoqo emiklamo eklonyelisiwe.
Umbono Wokuklama Wosuku Nsuku zonke umncintiswano A' Design Award & Competition wethula umbono wokuklama osungula kakhulu noma umqondo wobuciko okhombisa ukucabanga kokuqala nezixazululo ezisebenzisekayo njengoMbono Wokuklama Wosuku. Hlola imiqondo emangalisayo eklonyelisiwe, izindlela ezintsha nemibono yekusasa ekhuthazayo evela emhlabeni wonke.
Umkhiqizo Wokuklama Wosuku Nsuku zonke umncintiswano A' Design Award & Competition wethula umkhiqizo ovelele obeka ukuklama phambili njengoMkhiqizo Wokuklama Wosuku, uhlola ubunjalo, umbono wobuciko, imikhiqizo namaphrojekthi ezinkampani nezikhungo ezisungulayo. Thola imikhiqizo eklonyelisiwe nemiklamo yayo emihle kakhulu.
Umkhuba Wokuklama Wosuku Nsuku zonke umncintiswano A' Design Award & Competition uhlola umkhuba wokuklama wokuqala njengoMkhuba Wokuklama Wosuku, uveza izitayela ezivelayo, ukubukeka okushintshayo nezindlela ezintsha zobuciko emikhakheni yezakhiwo, imfashini, ubuciko, imidwebo, imikhiqizo neminye. Thola imikhuba yakamuva yokuklama namuhla.
Usungule okuthile okuyingqayizivele?
Vumela umhlaba ubone umsebenzi wakho. Thumela umklamo wakho ukuze ucatshangelwe ukuboniswa kuwebhusayithi Graphic Design Award Winners.
Bonisa Umsebenzi Wakho