Serious Little Squid Visual Identity
Youjia Gu
平面設計 Serious Little Squid Visual Identity 作者： Youjia Gu Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers.
A' Design Award 銅獎得獎作品
由Youjia Gu創作嘅Serious Little Squid Visual Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。Serious Little Squid Visual Identity喺2020榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Graphic Design Award Winners展示。探索項目詳情，發掘Youjia Gu嘅其他作品，了解Serious Little Squid Visual Identity嘅設計點樣喺同場作品中盡顯優勢。
關於Serious Little Squid
平面設計 Serious Little Squid Visual Identity 作者： Youjia Gu Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers. Serious Little Squid榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
