Lord Qu Visual Identity
Siyu Xu
平面設計 Lord Qu Visual Identity 作者： Siyu Xu Lord Qu is a visual identity created for a snack brand in Quzhou, China. The identity presents traditional Chinese food culture in a modern way for younger consumers. A character based on Confucius forms the central symbol, and the hair knot of the character is shaped like a steamed bun. Linear cartoon drawings connect the character with historical motifs such as the flying dragon, the Confucius Temple and auspicious clouds. A pig nose symbol is applied to steamers, tableware, lamps and seat backs in the restaurant space.
A' Design Award 銅獎得獎作品
由Siyu Xu創作嘅Lord Qu Visual Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Lord Qu Visual Identity喺2020榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Graphic Design Award Winners展示。探索項目詳情，發掘Siyu Xu嘅其他作品，了解Lord Qu Visual Identity嘅設計點樣喺同場作品中脫穎而出。
關於Lord Qu
平面設計 Lord Qu Visual Identity 作者： Siyu Xu Lord Qu is a visual identity created for a snack brand in Quzhou, China. The identity presents traditional Chinese food culture in a modern way for younger consumers. A character based on Confucius forms the central symbol, and the hair knot of the character is shaped like a steamed bun. Linear cartoon drawings connect the character with historical motifs such as the flying dragon, the Confucius Temple and auspicious clouds. A pig nose symbol is applied to steamers, tableware, lamps and seat backs in the restaurant space. Lord Qu榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
