Flowering Street Charity Project Identity
Mingjun Jiang
平面設計 Flowering Street Charity Project Identity 作者： Mingjun Jiang Flowering Street is a charity brand identity created to support homeless people in London. The brand lets homeless sellers earn an income by selling flowers at ordinary market prices, instead of relying on donations. The logo shape is inspired by street signs in London, a reference to the term street friends used among people who sleep outdoors. Each bunch of flowers is wrapped in collected old newspapers, tied with natural hemp rope and given a thank you card. Recyclable natural materials keep packaging costs low, so more sellers can be supported.
A' Design Award 銅獎得獎作品
由Mingjun Jiang創作嘅Flowering Street Charity Project Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。Flowering Street Charity Project Identity喺2021榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Graphic Design Award Winners展示。探索項目詳情，發掘Mingjun Jiang嘅其他作品，了解Flowering Street Charity Project Identity嘅設計點樣喺同場作品中盡顯優勢。
關於Flowering Street
平面設計 Flowering Street Charity Project Identity 作者： Mingjun Jiang Flowering Street is a charity brand identity created to support homeless people in London. The brand lets homeless sellers earn an income by selling flowers at ordinary market prices, instead of relying on donations. The logo shape is inspired by street signs in London, a reference to the term street friends used among people who sleep outdoors. Each bunch of flowers is wrapped in collected old newspapers, tied with natural hemp rope and given a thank you card. Recyclable natural materials keep packaging costs low, so more sellers can be supported. Flowering Street榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
