BTY Brand Identity Logo and Applications
Gonzalo Alatorre
平面設計 BTY Brand Identity Logo and Applications 作者： Gonzalo Alatorre BTY Brand Identity is a logo and applications program created for BTY Group. The logomark is an analytical and mathematical interpretation of the moment a gennaker sail is deployed. The design also refers to the disruption that the gennaker sail brought to sailboat racing. The mark represents a future in which people lead technology. Over 300 pencil sketches preceded refinement in digital media until the intended geometry was reached. Black is the main colour, supported by bright colours. The black and white form allows easy reproduction on many substrates.
A' Design Award 銅獎得獎作品
由Gonzalo Alatorre創作嘅BTY Brand Identity Logo and Applications，係A' 平面設計、插畫及視覺傳達設計獎嘅得獎作品。BTY Brand Identity Logo and Applications喺2022榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Graphic Design Award Winners展示。深入了解項目細節，發掘Gonzalo Alatorre嘅其他作品，了解BTY Brand Identity Logo and Applications嘅設計點樣喺同場作品中盡顯優勢。
關於BTY Brand Identity
平面設計 BTY Brand Identity Logo and Applications 作者： Gonzalo Alatorre BTY Brand Identity is a logo and applications program created for BTY Group. The logomark is an analytical and mathematical interpretation of the moment a gennaker sail is deployed. The design also refers to the disruption that the gennaker sail brought to sailboat racing. The mark represents a future in which people lead technology. Over 300 pencil sketches preceded refinement in digital media until the intended geometry was reached. Black is the main colour, supported by bright colours. The black and white form allows easy reproduction on many substrates. BTY Brand Identity榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
