LAX Branding
Jonathan Ramirez and Juliana Betancur
平面設計 LAX Branding 作者： Jonathan Ramirez and Juliana Betancur The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
A' Design Award 銅獎得獎作品
由Jonathan Ramirez and Juliana Betancur創作嘅LAX Branding，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。LAX Branding喺2024榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Graphic Design Award Winners展示。深入了解項目細節，發掘Jonathan Ramirez and Juliana Betancur嘅其他作品，了解LAX Branding嘅設計點樣喺同場作品中脫穎而出。
關於LAX
平面設計 LAX Branding 作者： Jonathan Ramirez and Juliana Betancur The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation. LAX榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
