Xiaoshanxiang Pig Brand Design
Beijing Jiaotong University
平面設計 Xiaoshanxiang Pig Brand Design 作者： Beijing Jiaotong University Xiaoshanxiang Pig is a brand design created for the pork products of Xiaoyuan Village in China. The identity is based on simple countryside illustrations and on the local farming method, in which the pigs rest on straw beds. Light colors and playful drawings are used instead of the product photographs common in meat packaging. The set includes a packaging box, a waist cover made of 260 gram white cardboard with screen printing and silver stamping, a village map, coupons and posters. The aim is to raise the value of local agricultural products and to share the story of the village.
A' Design Award 銅獎得獎作品
由Beijing Jiaotong University創作嘅Xiaoshanxiang Pig Brand Design，係A' 平面設計、插畫及視覺傳達設計獎嘅傑出得獎作品。Xiaoshanxiang Pig Brand Design喺2024榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Graphic Design Award Winners展示。深入了解項目細節，發掘Beijing Jiaotong University嘅其他作品，了解Xiaoshanxiang Pig Brand Design嘅設計點樣喺同場作品中盡顯優勢。
關於Xiaoshanxiang Pig
平面設計 Xiaoshanxiang Pig Brand Design 作者： Beijing Jiaotong University Xiaoshanxiang Pig is a brand design created for the pork products of Xiaoyuan Village in China. The identity is based on simple countryside illustrations and on the local farming method, in which the pigs rest on straw beds. Light colors and playful drawings are used instead of the product photographs common in meat packaging. The set includes a packaging box, a waist cover made of 260 gram white cardboard with screen printing and silver stamping, a village map, coupons and posters. The aim is to raise the value of local agricultural products and to share the story of the village. Xiaoshanxiang Pig榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
