Xuannao Master Cha Brand Identity
Menghao Zeng
平面設計 Xuannao Master Cha Brand Identity 作者： Menghao Zeng Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application.
A' Design Award 銀獎得獎作品
由Menghao Zeng創作嘅Xuannao Master Cha Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅得獎作品。Xuannao Master Cha Brand Identity喺2024榮獲A' Design Award 銀獎，並同其他出眾設計一齊喺Graphic Design Award Winners展示。探索項目詳情，發掘Menghao Zeng嘅其他作品，了解Xuannao Master Cha Brand Identity嘅設計點樣喺同場作品中展現獨特之處。
關於Xuannao Master Cha
平面設計 Xuannao Master Cha Brand Identity 作者： Menghao Zeng Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application. Xuannao Master Cha榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同專業嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
