Base Visual Identity
Lance Francisco
平面設計 Base Visual Identity 作者： Lance Francisco Base is a visual identity for a brand of Chinese religious goods. The logo places the letter b within a woven structure inspired by Chinese knotting, an ancient folk art associated with unity and good fortune. Repeating woven patterns reflect the cyclical nature of belief. A palette of black, red and gold is calibrated for both print and digital use. The system includes a scalable logo, brand typography, custom patterns, packaging and website design. The aim is to keep tradition relevant for a new generation.
A' Design Award 銅獎得獎作品
由Lance Francisco創作嘅Base Visual Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅得獎作品。Base Visual Identity喺2025榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Graphic Design Award Winners展示。深入了解項目細節，發掘Lance Francisco嘅其他作品，了解Base Visual Identity嘅設計點樣喺同場作品中脫穎而出。
關於Base
平面設計 Base Visual Identity 作者： Lance Francisco Base is a visual identity for a brand of Chinese religious goods. The logo places the letter b within a woven structure inspired by Chinese knotting, an ancient folk art associated with unity and good fortune. Repeating woven patterns reflect the cyclical nature of belief. A palette of black, red and gold is calibrated for both print and digital use. The system includes a scalable logo, brand typography, custom patterns, packaging and website design. The aim is to keep tradition relevant for a new generation. Base榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
