Snow Peak Visual Identity

Lin Hai

Snow Peak Visual Identity by Lin Hai, Silver A' Design Award

Graphics, Illustration and Visual Communication Design Snow Peak Visual Identity by Lin Hai Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

Silver A' Design Award Winner

Snow Peak Visual Identity by Lin Hai is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Snow Peak Visual Identity earned the Silver A' Design Award in 2023 and is showcased on Graphic Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by Lin Hai and see why Snow Peak Visual Identity design stands out from its competition.

About Snow Peak

Graphics, Illustration and Visual Communication Design Snow Peak Visual Identity by Lin Hai Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style. Snow Peak earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.

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