Every Treasure Tells a Story Advertising Awareness Campaign
Zhou Haiwen, Che Shilong and Guo Cheng
Graphics, Illustration and Visual Communication Design Every Treasure Tells a Story Advertising Awareness Campaign by Zhou Haiwen, Che Shilong and Guo Cheng Every Treasure Tells a Story is an advertising awareness campaign for a short documentary that presents one hundred national treasures of China. Each treasure is compared to a star, and constellations suggest the span of time and space. Each treasure is also paired with a dialogue box. Some boxes are round and some are square, and each has its own character. Books form the main visual theme, with references to Chinese bamboo slips, thread-bound volumes, parchment scrolls and hardcover books. The graphic approach helps viewers from different cultures understand the stories.
A' Design Award Winner
Every Treasure Tells a Story Advertising Awareness Campaign by Zhou Haiwen, Che Shilong and Guo Cheng is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Every Treasure Tells a Story Advertising Awareness Campaign earned the A' Design Award in 2024 and is showcased on Graphic Design Award Winners among other remarkable designs. Explore the project details, discover other works by Zhou Haiwen, Che Shilong and Guo Cheng and see why Every Treasure Tells a Story Advertising Awareness Campaign design rises above its competition.
About Every Treasure Tells a Story
Graphics, Illustration and Visual Communication Design Every Treasure Tells a Story Advertising Awareness Campaign by Zhou Haiwen, Che Shilong and Guo Cheng Every Treasure Tells a Story is an advertising awareness campaign for a short documentary that presents one hundred national treasures of China. Each treasure is compared to a star, and constellations suggest the span of time and space. Each treasure is also paired with a dialogue box. Some boxes are round and some are square, and each has its own character. Books form the main visual theme, with references to Chinese bamboo slips, thread-bound volumes, parchment scrolls and hardcover books. The graphic approach helps viewers from different cultures understand the stories. Every Treasure Tells a Story earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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